They are non-material resources controlled by the company, capable of bringing future benefits to business.
Capacity, ability and experience of company’s members.
Administrative systems, patents, concepts, models, routines, brands, manuals, rules, methodologies, standards, organizational strategy, business processes, management style and technological infrastructure that make a company work.
It is what enhances and encourages strategic alliances with clients, suppliers, shareholders, investors, contractors, service providers and the general public to expand its market presence.
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